Thursday is International Coffee Day, which seems like a good excuse to talk about something many of us find surprisingly difficult: taking a proper break when there’s still work to do. You make a coffee, sit down for a moment, and your brain immediately starts listing emails, unfinished tasks and things you might forget. Before long, you’re checking your phone or opening your laptop. The break has turned into work with a mug beside it. One small thing that can help is to decide what you’ll...
4 days ago • 1 min read
Some projects are hard to start because they feel like ten projects hiding inside one. You want to build something, but then you start thinking about all the pieces involved. What tools do I need? What do I choose? How do I set it up? What am I forgetting? What if I choose the wrong thing? And before you have even started, the project already feels exhausting. When that happens, I think there is another question worth asking: What could make this easier before I begin? Sometimes the answer is...
11 days ago • 1 min read
Here is a small job that is easy to postpone: checking the products and freebies you have already published. Last week, I opened one of my Notion freebies and found that some of the links were outdated. The freebie itself was still useful, but parts of it no longer matched what people would find when they clicked through. That can happen to any digital product. A link changes, a tool is replaced, an offer ends or an example becomes old-fashioned. Nothing is necessarily wrong with the...
19 days ago • 1 min read
Some business tasks are easy when you do them regularly, but surprisingly difficult when a few weeks have passed. You remember the general idea, but not always: what needs to happen first which links or tools you used what must be prepared what tends to get missed how you know the task is actually finished That is where a useful SOP helps. It gives you a written version of the process, so you can return to it instead of rebuilding it from memory. The new Repeatable Task SOP Kit in MixStudio...
about 1 month ago • 1 min read
I used to think that taking time off from my business meant falling behind. There was always something else to do: one more email to write, one more thing to improve, one more idea to work on. And because online businesses never really close, it’s very easy to feel like you should always be doing something. But something I’ve noticed over time is that sometimes the best ideas arrive when you stop looking for them. A walk, a few days away, a morning without checking what needs your attention,...
about 1 month ago • 1 min read
I have a small problem with free resources. And paid ones too. I find something useful. I sign up. I download it. And then, a few weeks later… where did I put it? 😄 Which email did I use? Did I actually download it? Was there a replay? Where did I save the files? And, most importantly, what was I planning to do with it? I’m pretty sure I’m not the only one. So I made something to help with that — and I’ll give it to you at the end of this email. 🎁 First, though, there are a few good things...
about 2 months ago • 3 min read
If you enjoy finding practical resources you can actually use in your business, this is a very good rabbit hole to fall into. I’m taking part in the Audience Growth Society Bundle, a free bundle bringing together resources for things like email marketing, visibility, collaborations, AI, websites, content, planning, funnels, sales and more. It’s organised into themed sections, so you can browse by what you actually need instead of digging through one giant pile of downloads. There are tools,...
about 2 months ago • 1 min read
Every business seems to have a few jobs that are strangely more complicated than they need to be. Maybe it’s finding the right link, resizing the same type of graphic again, hunting for a file you know exists, moving information between tools, or figuring out a process you’ve already figured out before. We usually don’t stop to fix these things because, individually, they don’t seem important enough. We just get on with them. But this week, I have a small challenge for you: Pick one of those...
about 2 months ago • 2 min read